Wednesday, April 29, 2009

MTV Turns To Twitter And Facebook To Power New Flagship Show

In a bid to retain its role as a pop culture staple, MTV has announced
plans to a launch a show that taps into the power of social media,
tightly integrating with Facebook and Twitter to maximize fan
interaction. The show will be hosted by British celebrity and model
Alexa Chun and begin airing this summer, with plans to move it to the
network's coveted after-school timeslot depending on its performance.

Back in the late 90's, an MTV show called Total Request Live was a
staple in dictating what was hot in popular music. That show gradually
lost steam over time (it was finally canceled in late 2008) and while
MTV has maintained some succcessful properties, it's lacking a
flagship show that its audience tunes into on a daily basis. According
to this AP report, viewership is down 18% for the first three months
of this year.<a target="_blank"

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